EA’s Peter Moore wants EA to be the biggest and best sports brand out there. Here’s what he had to say:
“EA has had an extremely successful sports brand for years, but we’re evolving with new experiences targeting new consumers in our space… There’s a hunger that fuels our teams to challenge to be the leading sports brand in the world… We need to knock down the barriers to those who find the learning curve of our games too steep, and find new areas in sports – and health and wellness — that our brand can truly make a difference.”
What do you all think? Can EA be a bigger sports brand than, for example, Nike or Adidas? Or do you think he’s specifically referring to games only? Let us know
