FIFA 11 has just been setting new records left right and centre becoming the second most successful day 1 launch falling only behind to Activision’s Call of Duty: Modern Warfare 2. A massive 821,000 units were also sold in its opening weekend generating well over £28,000,000. That value is more than the total value of the UKmarket in any single week, including weeks where Halo: Reach and Red Dead Redemption hit the shelf’s.
“FIFA 11 is the most critically and commercially successful football launch ever and that’s something the whole studio team in Vancouver, the EA publishing organisation and our retail partners can be immensely proud of,” UK marketing director Stuart Lang told MCV.
“But this is just the beginning. We want to bring all football fans into the FIFA franchise. So we’re really focused on long-term engagement and that means understanding how we can continually improve and stay ahead of the game to ensure we deliver the essential interactive football product and service that every football fan wants to participate in.”
“To deliver against this, we’re investing an unprecedented amount of time and money in customer service, online infrastructure and content offerings. We’re also making significant investment in our marketing communications – the majority of which is focused post-launch, to support us through Christmas and throughout next year.”
I’ve been very impressed with FIFA11 and no doubt Konami will applaud such an achievement, OKmaybe not. Discuss your thoughts in the comments below!
