Microsoft has defended the lofty pricing of digital titles on its Games on Demand service by suggesting that the service is designed to provide 24/7 customer convenience.
Halo: Reach hit Games on Demand this week for £49.99, and many of you felt this was a little steep – especially considering that Microsoft is saving money on packaging, labour and distribution. So, why the price hike?
“No one retailer has the lowest pricing for every product, and our program is about giving people 24 x 7 convenience and selection when shopping for Xbox 360 games,” explained a Microsoft spokesperson when Eurogamer asked the platform holder to explain its pricing strategy.
“We’re incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands.”
So, is it worth paying more for the sake of convenience? Be sure to let us know in the comments thread below…
[source: Eurogamer]
