Xbox One owners are complaining that a new TV advert is switching their consoles on without their permission.
The ad – featuring Breaking Bad’s Aaron Paul – has the actor say “Xbox On” near its start.
The instruction appears to trigger the machine’s Kinect voice/motion sensor, activating the console.
A spokesman for the firm said it had no comment at this time, but noted that previous ads had also featured voice commands.
Many people have posted comments about the problem on social media sites.
“Aaron Paul just turned my Xbox One via the Xbox advert. (Which triggered the IR [infrared] blaster to switch my TV off..)” tweeted Qassim Farid, a UK-based tech blogger.
